7 tips for managing a social media campaign

7 Tips for Managing Social Media Campaign

Why Social Media Matters

Social media has fundamentally changed the way companies communicate with their customers. What used to be a one-way dialogue has become a two-way conversation, a great channel that allows a company to receive both positive and negative feedback they can use to improve their products and services.

Outlining social media goals.

Having goals other than just increasing your followers helps you to achieve all that you desire in your organization. The goals could be an increase in sales via posts, more positive reviews, or an increase in first-time customers.

Make posts consistently.

Make it a goal to share one picture, article, or funny story on social media per day. Make sure all your content has something to do with your brand, whether it’s product photos, user reviews, or seasonal sale announcements.

Use hashtags (#) to increase your exposure.

By using a unique hashtag will encourage customers to repost your content or post their original image of your products or services that link back to your brand, growing your audience exponentially.

Engage with your customers.

As customers begin to share your content with the hashtag, pay close attention, and try to “like” and “comment” on all positive submissions. When customers see your brand engaging with real people, it helps to validate your social presence and humanize your brand.

Quality Content.

Having relevant content on your website or any of your social media platforms helps to attract people and drive traffic to your social media campaigns. Also, you need to share content that is worthy of retweets and being passed on to friends and colleagues.

Measure and analyze your campaign’s success.

Assess the progress made on your original goals and measure both quantitative and qualitative results of your social media campaign. By analyzing your campaign, you may discover how your customers are using your products post-purchase.

Answer questions.

With more customers heading to social networks for information, you need to move beyond pushing content and get to answering important questions. Aforementioned helps to create the level of transparency and trust are necessary to win current or potential customers over.

Good luck!

-Terry Nyirongo and Imran Walli